Amazon

Virtual Harry Potter Shop — a virtual shopping experience that uses immersive 3D technology powered by Amazon Beyond to showcase compelling visuals, interactive content, and shoppable products. We launched a 3D Virtual Harry Potter Shop to launch along side the Harry Potter back to Hogwards pop-up at Grand Central Station.

As the primary 3D Artist for this project, I was responsible for creating the architecture, layout, textures, primary models, and lighting. I collaborated closely with the team of 3D artists to ensure they had the necessary information to create any additional props needed for the space. Working alongside Art Direction, I focused on enhancing the quality of the environment to better tie it to the Harry Potter world. This included adding overlapping rungs, Harry Potter-style picture frames on the walls, and drapery around the entrance door. I also incorporated volumetric lighting to amplify the magical atmosphere. All imagery is the sole and exclusive property of Amazon and created for Amazon.com.

Disciplines

3D Art, Art Direction