Amazon

Virtual Toys Shop — a virtual shopping experience that uses immersive 3D technology powered by Amazon Beyond to showcase compelling visuals, interactive content, and shoppable products. We launched a 3D Virtual Toys Shop to celebrate the Holidays on the Amazon Homepage to go alongside the Virtual Holiday Shop.

I led the team of 3D artists by assigning tasks, providing mentorship, and fostering a collaborative environment. Working closely with the Art Direction and Tech Art teams, I ensured that all technical aspects met the highest quality standards. My hands-on involvement included assisting with modeling, layout, and texture work, with a focus on lighting to enhance the overall visual experience for the Toys project. I referenced dappled lighting effects found in forests, aiming to recreate this look for this virtual store. Additionally, I guided both Art Direction and the 3D artists to align closely with the artistic vision, ensuring a cohesive and immersive shopping experience. All imagery is the sole and exclusive property of Amazon and created for Amazon.com.

Disciplines

3D Art, Art Direction